ㅤ

From day one

ㅤ

Pursue Fitness is born in Horwich, Bolton.

ㅤ

Michael released the first 4 products online. It wasn't easy, but they sold out within a few months.

ㅤ

The demand for new products increased and the brand started to be recognised.

ㅤ

┋

ㅤ

ㅤ

Our online and social media presence grows.

ㅤ

New products are developed for both men and women and we begin to establish our vision.

ㅤ

We attend our first Exhibitions starting with Bodypower in Birmingham and SFN in Glasgow.

ㅤ

┋

ㅤ

We move into a bigger warehouse, based in Wigan.

ㅤ

We collaborate with more athletes including Amanda Finnie, Jeff Seid, Obi Vincent, Collin Wayne, Lewis and Owen Harrison, Justin St Paul, and Seid Sergeyevich.

ㅤ

We attend the Arnold Classic Expo for the first time, as well as Bodypower earlier in the year.

ㅤ

More technical products are developed by our growing team and released throughout the year.

ㅤ

┋

ㅤ

ㅤ

We prioritise development and work to make the best products we can.

ㅤ

Our mission becomes clear: we're committed to creating premium activewear at an affordable price point.

ㅤ

We visit suppliers around the world to test a variety of fabrics and materials.

ㅤ

We attend more Exhibitions to increase our brand exposure.

ㅤ

We take a risk and do something different, we release our first trainer, the PF-Runner.

ㅤ

┋

ㅤ

We work with Tony Ferguson ahead of his UFC fight.

ㅤ

Our first Seamless products are released and they elevate our product range.

ㅤ

We attend the FIBO Expo for the first time, in Germany.

ㅤ

Our stock and product catalogues double.

ㅤ

┋

ㅤ

ㅤ

We open a temporary retail shop. We meet customers and get to know their product needs and requests first hand.

ㅤ

New releases, fits, colours and styles are added to an ever expanding inventory throughout the year.

ㅤ

┋

ㅤ

Demand increased and we cannot keep up. We move our stock to a larger operation allowing for a better shipping and dispatch service to customers worldwide.

ㅤ

We sponsor Amir Khan ahead of his fight at Madison Square Garden. We also collaborate with Nate Diaz ahead of his UFC fight.

ㅤ

We release the Adapt Seamless collection which consists of 4 products. It sells out with each restock.

ㅤ

Little did we know, this collection would change everything.

ㅤ

┋

ㅤ

ㅤ

Following the success from the Adapt Seamless release we launch the Impulse Seamless collection which is an instant hit.

ㅤ

COVID-19 grips the world. We do our best to navigate the changes, whilst maintaining on-time order fulfilment, and the release of new collections.

ㅤ

We sell out with each release and struggle to keep up with the demand from our customers around the world.

ㅤ

┋

ㅤ

After a whirlwind of a year, we focus on what works.

ㅤ

Our strength lies with unique seamless products for women, that are premium quality pieces at an affordable price-point.

ㅤ

We collaborate with HopeScope: a YouTuber and self-proclaimed 'Legging Queen'. She develops an 18 piece sell-out collection with our team.

ㅤ

┋

ㅤ

ㅤ

We re-shape our mens product offering and the vision becomes clear. The Hybrid collection is released with additional everyday staples.

ㅤ

The new Core Seamless collection is released for women. This sell-out collection provides women all around the world with a new go-to.

ㅤ

We increase our campaign productions showcasing all products in the best possible way.

ㅤ

┋

ㅤ

We migrate our online store to www.pursuefitness.com to better serve customers worldwide.

ㅤ

We launch an all-new shopping experience.

ㅤ

┋

ㅤ

We're off to an eventful start.

ㅤ

There's so much more to come.

ㅤ

Thank you for supporting our vision. It means the world to us.

ㅤㅤ

ㅤ